
It started off with with a piece setting up the discussion by Roy Greenslade, who's a well known journalist/academic. He's written an excellent history of the press, post-WW2, called 'Press Gang' - there are copies in the library. He also blogs for The Guardian and writes a lot for their Media Section. Generally he's a well respected media/press commentator.
Anyway, Greenslade's opening package tried to summarise the way the press has changed in the last fifty years or so. He talked about the move away from the age of the press baron, when owners treated papers as tools for propaganda, as a chance to push their own political agenda. He covered the rise of the tabloid and the increasing dominance of entertainment. He also talked about the increased competition the press faces from TV, radio and the net and about the commercial pressures many journalists face.
So far, so similar to the arguments Nick Davies makes in 'Flat Earth News'. But Greenslade's a journalist, so he knew he had to deliver some kind of angle on the book.
So he went with the idea that, though journalists like to pretend things have got worse and were much better in the old days, there never was a journalistic golden age. Journalism's always been a 'rackety old trade'. The implication was that Davies' book falls into this sort of 'Golden Age' thinking.
However, it doesn't really. As Davies points out on the show in response, he's not saying things have got much worse, he's just saying they've changed. Things were bad in a certain way in the past (when proprietors could stop certain stories running). Things are bad in a different way now, when over-stretched journalists have no time and increasingly rely on material from PRs and the Press Association, which they never check or add to in any significant way.
What Greenslade was doing was coming up with a line. Journalists often do this - it's a key skill. Faced with a complex mess of facts, they conjure up an angle on it all, a line that people can take away from the piece. Greenslade's 'Golden Age' line was in fact used by The Guardian's columnist Simon Jenkins when he dismissed 'Flat Earth News', along with other recent criticisms of journalism, claiming that the press was just fine.
Coming up with lines, developing angles, is one of the things journalists have to learn to do. I wonder if you can draw links with this professional skill/practice and the more general theoretical analysis of framing - the way that the news media frame discussions in certain ways.
Developing an angle is a conscious way of framing a discussion. In a way, it's about spinning a story a particular way. Framing is a larger, often more unconscious process - it's about fitting stories into certain narrative frames, that determine the way people read and respond to the news...
Rod's going to talk some more about framing this week, I think.
